Together we can make all the difference!

Because together we are stronger, because children are our future, because solidarity is in our DNA, because a smile is worth all the gold in the world. We're continuing to support our favourite charity and we'd like you to join us in supporting Zoé4life at our #BITF event.

Zoé4life is a charity set up in 2013 to help Zoé, a little girl like no other. Diagnosed with cancer, neuroblastoma, she has fought the disease all her life.

Zoé relapsed at the age of 4. That's why Zoé's friends and family rallied round to fund a last-chance treatment that Switzerland was unable to provide. Zoé's family was the focus of an incredible wave of solidarity. The disease finally got the better of her. Zoé finally went to join the stars on 26 October 2013 in her mum's arms, two days before celebrating her 5th birthday.

Her smile, her laughter and her determination to find joy in everything life had to offer were a gift and a lesson. The association decided to continue its fight and, for the past 9 years, has been fighting every day to cure more children and cure them better.

The aims of Zoé4life :

  • To improve children's everyday lives
  • Raise public awareness
  • Support families
  • Support research