Bechtle today announced the first radical corporate redesign in its over 40-year history, now presenting itself with a new logo.

In Marie Laure Ripoche, Bechtle AG has found a successor from within its own ranks to fill the Managing Director position at Bechtle direct France previously held by Alain Baselga, who is taking on a new role within the Bechtle Group.

Following a very positive 19% jump in revenue to €133 m in 2021, Bechtle France is now ramping it up in 2022 and continuing to implement the company’s development plan without pause.

First launched in 2016, the Lycée 4.0. project continues to thrive. For the start of the 2021 school year, the Grand Est region of France (Alsace-Champagne-Ardenne-Lorraine) chose IT reseller, Bechtle, along with its partner, HP, to supply the local secondary schools with laptops.

Bechtle direct France, Bechtle direct Poland, Bechtle direct Netherlands and ARP NL introduce Project Replay and take concrete measures to make the DAAS solution more sustainable.

Neckarsulm, 12 May 2021 – As of 01 January 2022, all further activities of Bechtle subsidiary ARP in Germany, Austria, Switzerland and France will continue under the umbrella of the respective Bechtle direct branches in these countries, with the aim of harnessing synergies within the thriving IT e-commerce business and streamlining services. The companies also intend to strengthen their collaboration across the two business segments, IT E-Commerce and IT System House, in the region.

Selecting the most effective IT platform is a critical business decision and has a direct impact on business efficiency and team productivity. Bechtle DAAS Compute for Mac is built on Bechtle's expertise in deploying and managing Mac in business across all sectors and industries. Bechtle’s new Apple Authorised Reseller accreditation in the Netherlands, Belgium, UK, Ireland, France, Spain, Italy, Poland, Portugal, Czech Republic and Hungary underlines Bechtle’s capabilities in deploying and managing Apple products and services for enterprise customers.