Gen Z. The generation who wants it all.

Gen Z. The generation who wants it all.
Gen Z. The generation who wants it all.

Engaging different generations is a success factor for businesses worldwide. But it also presents companies with new challenges. By 2025, Millennials and Gen Z will make up 75 %* of the workforce. To retain Gen Z in the long term and unlock their full potential, managers need to fully understand them: their behaviours, mindset and values. 

Millennials have already created some changes to the established working world, but the most dramatic disruptions will come from the rising Gen Z population.

Engaging different generations is a success factor for businesses worldwide. But it also presents companies with new challenges. By 2025, Millennials and Gen Z will make up 75 %* of the workforce. To retain Gen Z in the long term and unlock their full potential, managers need to fully understand them: their behaviours, mindset and values. 

Millennials have already created some changes to the established working world, but the most dramatic disruptions will come from the rising Gen Z population.

Graphic | Gen Z will make up 75 % of the workforce in 2025

Engaging different generations is a success factor for businesses worldwide. But it also presents companies with new challenges. By 2025, Millennials and Gen Z will make up 75 %* of the workforce. To retain Gen Z in the long term and unlock their full potential, managers need to fully understand them: their behaviours, mindset and values. 

Millennials have already created some changes to the established working world, but the most dramatic disruptions will come from the rising Gen Z population.

Graphic | Gen Z will make up 75 % of the workforce in 2025

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Three facts about Gen Z:
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Three facts about Gen Z:
  1. Background | Fact 1 (pink)As digital natives, Gen Z are used to being constantly available. They expect quick feedback and demand a sense of belonging, no matter where they are: in the office, working from home or on the move.

As digital natives, Gen Z are used to being constantly available. They expect quick feedback and demand a sense of belonging, no matter where they are: in the office, working from home or on the move.

Graphic | Facts about Gen Z

Graphic | Facts about Gen Z

  1. Background | Fact 2 (green)Gen Z was born into a business world characterized by start-ups and influencers. This creates a desire for a flexible, self-determined way of working.

  1. Gen Z was born into a business world characterized by start-ups and influencers. This creates a desire for a flexible, self-determined way of working.

  1. Background | Fact 3 (blue)Gen Z wants a better work life balance. They want security and stability but in parallel more leisure time for recreation.

  1. Gen Z wants a better work life balance. They want security and stability but in parallel more leisure time for recreation.

Graphic | Facts about Gen Z

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What makes Gen Z so special?

 

Gen Z is often branded as the generation who wants it all – at the same time: career development, work-life balance, fair pay, and value alignment. When asked about the role work plays in their life, the figures speak for themselves: 43 % of Gen Z say, that work, and career play a bigger role than their personal life. And while Gen Z is one of the most career-driven generation compared with others, 30 % of Gen Z say, they also want work life balance in their job.

However, flexibility is required to reconcile career and work-life balance. This is why flexibility matters more than anything when Gen Z looks for a new job:

Illustration | What makes Gen Z so special?

Graphic| What makes Gen Z so special?

Flexible schedule for personal life

Flexibility in working hours each day

Flexibility in terms of workplace location

Therefore, it is no surprise that 89 %* of Gen Z work in jobs giving them the autonomy to choose their work schedule and location.

________________________
What makes Gen Z so special?


Gen Z is often branded as the generation who wants it all – at the same time: career development, work-life balance, fair pay, and value alignment.  

When asked about the role work plays in their life, the figures speak for themselves: 43 % of Gen Z say, that work, and career play a bigger role than their personal life. And while Gen Z is one of the most career-driven generation compared with others, 30 % of Gen Z say, they also want work life balance in their job. 

However, flexibility is required to reconcile career and work-life balance. This is why flexibility matters more than anything when Gen Z looks for a new job: 

Illustration | What makes Gen Z so special?

Graphic | What makes Gen Z so special?

Flexible schedule for personal life

Flexibility in working hours each day

Flexibility in terms of workplace location

Therefore, it is no surprise that 89 %* of Gen Z work in jobs giving them the autonomy to choose their work schedule and location.
 

_________________
What makes Gen Z so
special?

 

Gen Z is often branded as the generation who wants it all – at the same time: career development, work-life balance, fair pay, and value alignment.  

When asked about the role work plays in their life, the figures speak for themselves: 43 % of Gen Z say, that work, and career play a bigger role than their personal life. And while Gen Z is one of the most career-driven generation compared with others, 30 % of Gen Z say, they also want work life balance in their job.

However, flexibility is required to reconcile career and work-life balance. This is why flexibility matters more than anything when Gen Z looks for a new job: 

Graphic | What makes Gen Z so special?

Flexibility in terms of
workplace location

Flexible schedule
for personal life

Flexibility in working 
hours each day

Get the best products at a sensationally favourable price. But beware: this special offer is only valid for a short time.

Get the best products at a sensationally favourable price. But beware: this special offer is only valid for a short time.

Get the best products at a sensationally favourable price. But beware: this special offer is only valid for a short time.

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Jabra. Enables people to collaborate better.
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Jabra. Enables people to
collaborate better.
Product | Speak2 55

Speak2 55

Jabra delivers excellent sound quality and seamless integration with various communication platforms. All products convince with a compact and lightweight design.
 

Product | Envolve2 65 flex

Evolve2 65 Flex

Jabra offers intelligent features such as voice control, noise cancellation, and more to optimise the work environment and minimise distractions.
 

Product | PanaCast 50

PanaCast 50

Jabra support teams to stay in touch with 180° field of view and improve collaboration, no matter what devices they are working with. As a result, employees feel well connected to people. 
 

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Remote, but not alone.


Since many Gen Z employees started their career during or after the pandemic, hybrid work is the new normal.

Hybrid remains the most popular work week for Gen Z:

Illustration | Remote, but not alone?

Graphic| Remote, but not alone?

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Remote, but not alone.


Since many Gen Z employees started their career during or after the pandemic, hybrid work is the new normal.

Hybrid remains the most popular work week for Gen Z:

Graphic| Remote, but not alone?

Illustration | Remote, but not alone?

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Collaboration is key.


Even though Gen Z wants flexibility in terms of workplace, working hours, and planning, they also want to meet their colleagues online and in person. They want to feel in sync with their colleagues and their workplace and they want to feel a sense of belonging.

Although Gen Z would like to collaborate and communicate better with their colleagues, the reality looks different:

 

  1. Background | 8 of 100 use a professional headsetOnly 8 %* use a professional headset as their main device.

Graphic| Collaboration is key

Only 8 %* use a professional headset as their main device.

Graphic| Collaboration is key

  1. Background | 19 of 100 use a professional webcamOnly 19 %* use a personal webcam.

  1. Only 19 %* use a personal webcam.

Graphic| Collaboration is key

___________________________________________________________
Ready for Gen Z? Learn more about the expectations of the next generation
of workers and how Jabra products fulfil their needs.

 

Download the eBook now and get valuable insights & tips.

_________________________________________
Ready for Gen Z? Learn more about the expectations
of the next generation of workers and how
Jabra products fulfil their needs.

 

Download the eBook now and get valuable insights & tips.

____________________________
Ready for Gen Z? Learn more about
the expectationsof the next
generationof workers and how
Jabra products fulfil their needs. 

 

Download the eBook now and get valuable insights & tips. 

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_________________________
Become an attractive employer.

 

Companies that equip its workforce with Jabra will benefit from motivated and committed employees. This strengthens the connection between all generations especially the Gen Z, increase employee loyalty of individual and ultimately the overall productivity.

Decide for Jabra and get the benefits of professional technology.

Graphic| Become an attractive employer

of Evolve2 users say their online meetings are of top quality

of Evolve2 users say they can hear calls and meetings clearly

_________________________
Become an attractive employer.

 

Companies that equip its workforce with Jabra will benefit from motivated and committed employees. This strengthens the connection between all generations especially the Gen Z, increase employee loyalty of individual and ultimately the overall productivity.

Decide for Jabra and get the benefits of professional technology.

Graphic | Become an attractive employer

of Evolve2 users say their online meetings are of top quality

of Evolve2 users say they can hear calls and meetings clearly

_________________
Become an attractive
employer.

 

Companies that equip its workforce with Jabra will benefit from motivated and committed employees. This strengthens the connection between all generations especially the Gen Z, increase employee loyalty of individual and ultimately the overall productivity.

Decide for Jabra and get the benefits of professional technology.

 

 

 

Graphic | Become an attractive employer

of Evolve2 users say their online meetings are of top quality

of Evolve2 users say they can hear calls and meetings clearly

*Source: Jabra Gen Z Mind the Gap Study 2024

Camila Lanigan

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Camila Lanigan

camila.lanigan@bechtle.com

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