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1. ^{1) Average cost per page saving and average number of inkjet cartridges required to print the same number of pages as EcoTank “102” and “104” ink bottles. Comparison between the average yield (A4 prints of ISO/IEC 24711 test pattern) of EcoTank “102” and “104” ink bottle series and the genuine consumables used within the 50 best-selling consumer inkjet cartridge printers in France, Germany, Italy, Spain and UK (GfK POS data on inkjet printer sales between April 2019 and March 2021) Cost per page calculated by taking into account average printing costs for EcoTank “102” and “104” ink bottles series and for the 50 best-selling models. Costs determined by dividing the relevant bottle/cartridge sales revenue and the total yield by the unit sales ( in accordance with GfK POS data on inkjet printer sales in France, Germany, Italy, Spain and UK between April 2019 and March 2021)}

^{2) Quoted yields are extrapolated based on Epson original methodology from the print simulation test patterns provided in ISO/IEC 24712 or 29103. Quote yields are NOT based on ISO/IEC 24711 or 20102. Quote yields may vary depending on the images that you are printing, the paper type you are using, the frequency of your prints and environmental conditions such as temperature. During the initial printer setup, a certain amount of ink is used to fill the print head’s nozzles, therefore the yield of the initial bundled set will be lower.}

^{3) Number of pages printed is based on the highest cost per page (CPP) of Epson 102, 104 and 664 ink bottle ranges. CPP is calculated from the total combined price of cyan, magenta and yellow ink bottles RRPs for colour pages or the black ink bottle RRPs for black pages, divided by the published page yields. RRPs correct as of August 2018.}

^{4) Requires a wireless connection to the internet. or more information, supported languages and devices please visit https://www.epson.co.uk/apps-software/epson-connect}

^{5) Print permanence ratings are based on accelerated testing of prints on speciality media stored in archival sleeves in album storage. Actual print stability will vary according to the media, printed image, display conditions, light intensity, humidity, and atmospheric conditions. Epson does not guarantee longevity of prints.}

^{6) Cumulative sales of Epson ink tank printers from 2010 to 2020 based on Epson internal shipment data.}

^{7) Terms and conditions apply. After purchasing an eligible printer and an unlimited card go to https://unlimitedprintingwithecotank.epson.co.uk/ to register for the service.}

^{8) Up to 3 years of ink based on the average monthly print volumes of 140 pages for the A4 EcoTank home and office printers.}

^{9) Savings achieved in 3 years by printing 406 pages per month Cost comparison incorporates pricing of hardware, included and replacement ink bottles/toner cartridges. Hardware pricing comparison is made based on the introductory prices of the Epson M1100 and the average price of the top selling 77% of A4 single function monochrome laser printers (print speed below 20ppm) across Greece, Czech Republic, Hungary, Poland, Rest of SEE, Romania, Slovakia, Slovenia and Turkey for the period January - December 2018 as tracked in IDC Worldwide Quarterly Hardcopy Peripherals Tracker 2018Q4. Printing costs’ comparison is made based on the introductory prices of Epson black ink bottles (110 series) and the average prices of genuine OEM black toner cartridges of the largest available yield for the top selling 77% of A4 single function monochrome laser printers (print speed below 20ppm) across Czech Republic, Hungary, Poland and Turkey for the period January - December 2018 as tracked in IDC EMEA Semiannual Consumables Tracker 2018H2. Competitor laser toner cartridges’ yields as communicated by the manufacturers websites.}